The biggest mistake you can make when starting email marketing

Do you know the question that pretty much every business owner focuses on when they start thinking about building a mailing list and incorporating email marketing into their business strategy? It’s some version of “Which service provider should I use?” Perhaps you’ve asked this same question and maybe even spent a few hours (or days, or weeks) researching your options – of which there are many! If so, you’re not

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5 characteristics of an awesome optin freebie

5 characteristics of an optin freebie that’ll get the right people on your list

So you’re ready to start growing your email list and you know you want to offer an optin freebie to entice people to sign up—that’s fantastic! Having an opt-in freebie (whether it’s a downloadable worksheet, a chance to join a live webinar, an e-mail course, or something else entirely) is probably the best way to grow your subscriber list and give your peeps a taste of the awesome products and

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5 free ways to validate your business idea or your next product or service, so that you can make sure there's actual demand for what you plan to sell.

5 free ways to validate your business idea

I hate to say it, but most new businesses fail within the first 5 years. And when you’re just starting out, there are no guarantees that you’ll even make back the money you invested to get the business up and running. But you know what will absolutely guarantee that your business bombs? Not validating your business idea. You may come up with your best ideas in the shower and your

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Why your offline business needs a website. 10 big-time benefits a strategically designed website will bring to your offline business.

Why your offline business needs a website

I feel like I need to start this post with a declaration: I LOVE offline businesses. I really do. Even in today’s hyper connected world where we seem to be able to get pretty much anything through the click of a button, there’s a place for traditional, brick and mortar style businesses. There are some things that simply need to be presented in a storefront or at a local market

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Six reasons you need to start building (and nurturing) an email list for your business

Most new business owners are focused on one thing: bringing in the moolah. They want to be doing things like creating products, advertising their store, submitting service proposals, and networking with potential customers. My response is always the same. Building an email list WILL bring in money! Sure, building an email list and sending newsletters can seem, well, kinda like a lot of effort for something that doesn’t generate any

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