One of the most powerful ways to nurture and convert email subscribers into customers is through the follow-up emails you send them after they’ve opted in to receive one of your freebies, i.e. your email follow-up sequence. Yes, the “know, like and trust” factor is important when it comes to making sales, but don’t forget that new subscribers are also highly likely to take action. Why? Because they’ve just opted
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You’ve spent weeks and weeks creating an amazing product and you’re ready to launch it out to world. You excitedly prepare an email to tell your subscribers all about it. You believe in your product and you can’t wait for the sale notifications to start rolling in. With a flutter of pride you hit send and…zilch. Nothing. Nada. Not a single sales notification. Thinking something must be wrong with your
If you’ve stepped into the world of email marketing, you’ve probably heard how important it is to have an email autoresponder or welcome series to start nurturing your email subscribers from the moment they sign up to join your list. But this series of emails isn’t something you can set and forget. It’s something you need to review and tweak to make sure your content stays fresh and relevant and