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The biggest mistake you can make when starting email marketing

The biggest mistake you can make when starting email marketing

Do you know the question that pretty much every business owner focuses on when they start thinking about building a mailing list and incorporating email marketing into their business strategy? It’s some version of “Which service provider should I use?” Perhaps you’ve asked this same question and maybe even spent a few hours (or days,… read more

5 things you absolutely must have on your business website

5 things you absolutely must have on your business website

Have you ever visited a website that looked super slick and pretty only to click away because you couldn’t see any point in staying there other than to briefly admire a fancy graphic or yell at the site for being completely confusing and useless? I know have! But on the flip side, I’ve come across some… read more

5 free ways to validate your business idea

5 free ways to validate your business idea

I hate to say it, but most new businesses fail within the first 5 years. And when you’re just starting out, there are no guarantees that you’ll even make back the money you invested to get the business up and running. But you know what will absolutely guarantee that your business bombs? Not validating your… read more