You might be thinking that business coaches are just for companies and entrepreneurs who are already in the big leagues and have mega bucks to spend. But that couldn’t be further from the truth.
Business coaching is one of the smartest investments a new business owner can make.
But why? I hear you asking.
Why would someone need a business coach when they’re just starting out?
Let’s start by defining a business coach…
Because there are all sorts of definitions of coaches flying around the interwebs. And some are pretty decent definitions, but others are completely inaccurate ,and then of course there are the ones that are kind of derogatory (owing to all those scammy so-called “coaches” spouting pseudoscience nonsense).
Here’s what I want you to know as you read this post:
A real coach (whatever kind) is first and foremost a professional.
That means they have training and experience relevant to the type of coaching they provide. In the case of business coaches, they have training, knowledge and skills that, when combined, can help a business owner to take action and start and grow a successful business. A business coach helps their clients figure out what to do, how to do it, and how to overcome whatever is stopping them from doing it.
One way to think of a business coach is as a silent business partner. They’re invested in seeing you and your business succeed, and they’re committed to supporting and guiding you so that you can maximize the return on your efforts. And since they’re your partner, your decisions, ideas and values will always be important.
Now, to get a bit more specific…
Here are 7 things a business coach can help you with even when you’re a newbie:
The road to setting up a business or monetizing a blog can be pretty overwhelming and confusing at times. There’s a ton of things to figure out and the list of ideas on what you “ought” to be doing can seem both daunting and, at times, never-ending. A business coach can help you get unstuck and stop over-thinking and second guessing yourself. They can help you find your niche, develop your mission statement, and devise a strategic plan of action that’s not only based on proven methods and best practices, but also aligned with your goals and values, and tailored to your skills and resources.
I’m not a fan of cliches but in this case the one about 2 heads being better than one really does apply. In working with a coach, you gain a partner and a confidant—someone with whom you can safely share your ideas and hash out plans. A coach will help you break through creativity blocks generate ideas, and identify solutions by asking thought-provoking questions, drawing attention to your strengths and skills, pointing out industry best practices, and sharing their own experiences, perspectives, and ideas.
Sometimes it can be difficult to get honest and reliable feedback from the people around you, especially when you’re just starting out. Your friends and family want to be supportive and might find it hard to be unbiased or honest if it could hurt your feelings. Plus (and this is huge!) there’s a good chance they won’t really “get” what you’re trying to do and therefore can’t offer any helpful feedback anyway. A good business coach is supportive but always objective. They’re not afraid to tell you things you might not want to hear. And, because of their background and experience, they can provide informative feedback and offer useful suggestions and solutions.
4. Exploring, evaluating and choosing opportunities.
A good business coach always keeps their client’s success top of mind. This means they’ll keep track of the trends in your industry and actively watch for potential opportunities to grow your business and enhance your skills and resources. They’ll also help you focus on the right opportunities, avoid shiny-object syndrome, and strategically step out of your comfort zone.
5. Pricing and income.
A lot of small business owners struggle with pricing. Either they don’t know how much to charge or they’re afraid to charge what they want to charge. Or sometimes they’ve figured out their prices but aren’t making sales because they haven’t been able to communicate to their clients and customers that the price is commensurate with the value that their product or service provides. An effective business coach can help you to:
- choose the best pricing models for your business
- conduct price and cost analyses
- create appealing new products and services
- overcome emotional and mental blocks you might have have money and selling
- adjust and implement effective marketing strategies that reflect your goals and values and attract your target market.
A business coach will help you determine what you should be focusing on in order to launch and grow your business. They will make it a priority to get to know you and your business super well so that they can support you in setting challenging but achievable goals that draw on your strengths and skills and suit the phase of business you’re in. They’ll also help you breakdown massive projects into manageable steps so that you don’t get overwhelmed or waste time working on the wrong things.
Sometimes, no matter how much you want to succeed, it can be difficult to stay on task and get things done. The thing is, internal motivation isn’t always going to be enough; fears can surface, we might start to procrastinate or our interest could take a nosedive. And the fact is, you need support when you’re building a business and going after big goals. A coach will check-in with you, encourage you and remind you not only of the things you’ve committed to doing but why you need to do them. They’ll push you to keep going and offer practical help and guidance to get you unstuck.
What do all these things add up to?
Business growth. Efficiency. Peace of mind. Money. (Yes I said the “M’ word. Because let’s face, business owners have to make money!)
Some closing thoughts (aka real talk)
A business coach isn’t a magician. You can’t just hire a coach and expect miraculous success.
You can expect your coach to help you figure out what to do to grow your business and how to do it.
But…and this is a big one—
You’ve got to be willing to work in and on your business, and you’ve got to accept that you’re probably going to worker harder than you ever would going it alone. And when you do, you’ll start to see big changes and exciting results in your business.